Hugo - One Fragrance, One Tree

For every HUGO Man or HUGO Element bottle sold during the “One Fragrance, One Tree” campaign period HUGO Fragrances will plant a tree in the Amazonian Rain forest.

for this product Hugo Boss decided to use the bottle icon as the key element to help create awareness of the brand, so whatever the concept is, the bottle icon will always be the main visual.

Creative/Art Director: Ferdi Rizkiyanto
Digital Imaging: Ferdi Rizkiyanto

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