Samsung GALAXY Tab

The Mission
The Galaxy Tab transforms the entertainment experience; whether it is reading, watching a movie or social media sharing.

Target Audience
The “Digitally Active” aged 18-34; median age 29 (55% Male/45% Female), lead busy lives in a world without prescribed boundaries. The lines have blurred between work and play, resulting in a move away from the 9-5 grind toward a charged life that is 24/7. They subscribe to the idea of ‘anywhere access’, being connected and productive as needed...whenever and wherever.

Technology enables the “Digitally Active” to optimize his/her life. It is a bridge – a way of constantly being connected to the world, their social network and their interests/activities. It transforms life as we currently know it – speeding things up, doing more, making things easier...and, ultimately, making it more rewarding