A series of visual representations of household power consumption in daily basis and promoting renewables energy source.
Client: Stanford University
Project Leader: Dr K. Carrie Armel
Creative-Art Director: Ferdi Rizkiyanto
Research and Development: 

Demetrie Tyler, Sam Baron, Emily Weitcamp, and Luke Morton
Photographer: Stephen Schpeil 

"Air conditioning uses 10X more energy than a fan for the same room."

"Your DVR and cable box set up may use more energy than your refrigerator."

"Standard bulbs use 10X the energy of LEDs."

"Get to net zero energy."

"Unplugged house appliances still sucking up your electric bill."

"Leaving your AC on when you're not home is like leaving your oven on when you're not cooking"